Though there may have been a number of Honda dealers in your area, you most probably do not notice them and reckon that they are all the same. Scratch the surface a little and you will be amazed at the vast differences between Honda dealers. The main difference between these dealers being the price...

This is another article, in a series of articles, breaking down and critiquing, automotive manufacturers marketing brochures. Point of sale (POS) materials account for millions of dollars a year in the automotive industry. We want to look deep inside these marketing brochures and examine the sales...