Gadget Pens, Challenging the Concept of the Pen In today business climate promotional gifts companies need to evolve to meet the requirements of cost conscious clients with reduced marketing budgets. Gadget Pens, a long standing player in the UK’s promotional products industry, recognise this...

Is shopping for your father a long, painful process? Do you find yourself sweating every time Fathers Day, Christmas or your dad’s birthday arrives? Why not get him an electronic gadget? What else has as much guy appeal yet can serve so many diverse functions? The range of cool gadgets on the...

The sales of the new iPod video are surprisingly good, taking into account the fact that no research has been made for the customer market and their needs or requirements. A possible disadvantage for the sales may be the fact that the negative advertising has been made. This negative advertising concerns...